I don't know the algebraic side of cup products in group cohomology, but they can indeed be identified with topological cup products.  The group cohomology $H^n(G;A)$ can be identified with the cohomology $H^n(BG;A)$ of the classifying space $BG$ of $G$ with coefficients in A (interpreting the action of $G$, which is the fundamental group of $BG$, on A as making A a local coefficient system on $BG$).  The cup product on group cohomology is then the same as the usual cup product of singular cohomology.