Yes, every surreal number is also an element of $V$ (at least, once you choose some method of encoding ordered pairs of sets as sets). The (highly recursive) characterization of which elements of $V$ are surreal numbers is precisely the definition of the surreal numbers: an element of $V$ is a surreal number just in case it is an ordered pair $(L, R)$ with every element of $L$ being less than every element of $R$, with the definition of the ordering being, etc., etc. (Note, however, that this particular embedding of the surreal numbers into $V$ doesn't respect surreal number equivalence; it depends on the particular selection of $L$ and $R$ sets defining the surreal number.)

Conversely, while not every element of $V$ is a surreal number, there is at least a natural way of encoding every ordinal (and thus every cardinal, under the usual Axiom of Choice-based identification of cardinals with their initial ordinals) as a surreal number: the encoding of the ordinal $\alpha$ is the surreal number specified with an empty right set and a left set consisting of the encodings of all the ordinals less than $\alpha$. Thus, if there are large cardinals in $V$, there are corresponding elements in $No$.