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YCor
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Intuition on inequality in proving a bound on the sum of squares of degrees of a graph

Given a simple connected graph $G$ with $n$ vertices and $m$ edges, let $d_1, ..., d_n$ denote the degrees of the vertices of the graph. In this very short paper, the author prove the inequality

$$\sum_{i\in G} d_i^2 \leq m\left(\frac{2m}{n-1}+n-2\right)$$

The main thrust is when the author introduce and prove the following magical inequality for any set of reals $\{x_{ij}\}$:

$$\frac{n-1}{2}\sum_{i}\left(\sum_{j\neq i}x_{ij} \right)^2 \leq \left(\sum_{ij}x_{ij} \right)^2 +{n-1 \choose 2} \sum_{ij}x_{ij}^2$$

By simply letting $x_{ij}=1$ if $\{i,j\}$ is an edge in $G$ and $0$ otherwise (i.e indicator for edges), the above inequality rearranges to the first desired inequality.

Now, if I am given inequality $2$, I can easily 1) prove it and 2) conclude the inequality 1. However, I am left for words on how the author could've came up with inequality $2$ in the first place. Can someone shed a light on some intuition on where it might have originated from.

AspiringMat
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