From the comments:
The cones are in $\mathrm{Set}$, but the set of cones, under pointwise multiplication is the limit in $\mathrm{Grp}$. In fancier language, MacLane's saying that limits in $\mathrm{Grp}$ are created in $\mathrm{Set}$.
From the comments:
The cones are in $\mathrm{Set}$, but the set of cones, under pointwise multiplication is the limit in $\mathrm{Grp}$. In fancier language, MacLane's saying that limits in $\mathrm{Grp}$ are created in $\mathrm{Set}$.