Perhaps the Wiki on the Adams operation and "Formal groups, Witt vectors, and free probability" by Friedrich and McKay provide a quick intro to these connections.
"Today the jargon is that of K-theory, yesterday it was that of categories and functors, and, the day before, group representations." All three jargons are used in the refs above (and those in my comments), serving to present different perspectives on, or even generalizations of, the basic, originally discovered relations among the symmetric functions. Territorial instincts may compell some camps to claim the superiority of their insights, or approach, which is probably what Rota decries even though he was certainly guilty of this same behavior.