There is no such $c$. Assume that you have a set with $n$ elements, and maximal $B$ has $k$ elements. Take two copies $C$, $D$ of $A$ with disjoint supports. Add initial segment $1,1,\dots,1$ of length $k$ to all sequences in $C$, $D$ and consider also $k$ sequences consisting of at most $k$ $1$'s. We get $2n+k$ sequences, and can not cover more than $2k$ by incomparable chains. Ratio $k/n$ tends to $0$ when we iterate this process.
It proves that in general we can not cover at most $O(n/\log n)$ elements, where $n=|A|$.