Certainly there is one type of study of this question, coming under the heading of the Markoff Spectrum, going back to the German tranliteration of Markov. There is a very nice book called "The Markoff and Lagrange Spectra" by Thomas W. Cusick and Mary E. Flahive. It is this topic that lead to the Markoff Numbers, which are any of the triple $x,y,z$ of a positive integer solution to $$ x^2 + y^2 + z^2 = 3 x y z , $$ see
http://en.wikipedia.org/wiki/Markov_number
If you are curious, there is my paper with Kaplansky in the Illinois Journal, pdf at: http://zakuski.math.utsa.edu/~jagy/bib.html
I am especially proud of section 8.3, called "Other Families," as I was able to construct a mirror image of our "Markov Ratios" $$ 9 - \frac{4}{m^2} $$ in forms that gave $$ 9 + \frac{4}{m^2} $$
To clarify, any indefinite binary quadratic form with integer coefficients and non-square discriminant has a nonzero "minimum" which is the smallest nonzero absolute value of any value obtained with integral values for the arguments. Our "Markov Ratio" was simply the discriminant divided by the square of this minimum.
Well, your Golden Ratio has the smallest possible Markov Ratio, with 5, the form being equivalent to $x^2 + x y - y^2.$ The second smallest is 8, form $2 x^2 + 4 x y - 2 y^2$ which is visibly imprimitive.
By the way, the "reduced" forms with the rather inflated middle coefficient (see chapter 3, Duncan A. Buell, Binary Quadratic Forms) correspond with purely periodic continued fractions, which I gradually came to realize are the best way to compute things: the cycle of a reduced form eventually arrives back at its precise starting point, so there is no need to compare with a long list of previously computed forms. If you simply compute the continued fraction for a number such as $\sqrt{5}$ you get some non-repeated coefficients or "quotients" $a_0 ; a_1 $ at the start.
If you look at the Cusick and Flahive book, you will see how the Markoff and Lagrange spectra coincide with "Markov Ratio" below 9 but are rather different above, where the description using binary forms is no longer adequate.
For the hasty: http://en.wikipedia.org/wiki/Markov_spectrum