This follows from the fact that the complete graph on five vertices cannot be imbedded in $\mathbb S^2, $ in itself an application of Jordan Curve. If your two square curvy diagonals stay inside the square without intersecting, a fifth point outside the square can be joined to the four vertices by disjoint arcs, thus creating a complete graph on five vertices. Very nice book by James Munkres, "Topology: a first course" where, on page 386 exercise 5, he does the graph on five vertices. Note that the concept of inside for the square uses elementary ideas such as convexity.