Your inequalities are false in general, in view of homogeneity considerations. Indeed, note first that
\begin{equation}
	\int_0^h\int_0^h \min(u,v) du dv=\int_0^h dv\int_0^v du\, u+\int_0^h du\int_0^u dv\, v=\frac{h^3}3.
\end{equation}
Let now $f=1$ on $[0,h]$. Then the left side of your displayed inequalities is 
\begin{equation}
	\int_0^h\int_0^h \max(u,v) f(u) f(v)\, du\, dv
	\le\int_0^h\int_0^h h \, du\, dv=h^3, 
\end{equation}
whereas their right sides are, respectively, $\frac{h^3}3\,h^2$ and $\frac{h^3}3\,h$, which are greater than $h^3$ if $h>3$.