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Absolute sum of coefficient of (1-x)^b (1+x)^{(n-b)}

Let $f(x)=(1-x)^b (1+x)^{(n-b)}= \sum_{i=0}^n a_ix^i$, where $n$ is a positive integer and $b$ is a non-negative integer less than $n$. I want to find an upper bound on $\sum_{i=0}^n |a_i|$ other than the trivial upper bound $2^n$. Also for $b=0,1,\frac{n}{2}$, it is easy. Is there any integration type of approach for this problem?