How to draw diagrams is largely artistic choice. The one *mathematically based rule* I can think of is that **pullbacks should always be parallelograms**. The point is that pullbacks capture substitution, change of base, etc., so that they translate on part of a diagram into another. The word *translate* there has a deliberately double meaning: the linguistic one and (so long as you use parallelograms) the geometrical one. On second thoughts, this argument applies to **naturality squares** too. Other than that, I try always to draw **adjunctions** vertically, so that the left adjoint is on the left and the right on the right. OK, so maybe there is more than one rule. Happy commuting!