The facial structure of the convex hull of a family of characteristic functions Let $S$ be a finite set and let $\mathcal{A} \subset\mathcal{P}(S)$ be a family of subsets of $S$. Consider the convex polytope spanned by the characteristic functions of members of $\mathcal{A}$ :
$$C=C_ \mathcal{A}:=\operatorname{co}\{ \mathbf {1}_A \, : \, A\in\mathcal{A}  \}\, .$$
It's easy to see that every $\mathbf {1} _ A$, for $A\in\mathcal{A}$, is extremal in $ C_ \mathcal{A}$ (indeed, if we have a convex combination $\mathbf {1} _ A= \sum_{B\in\mathcal{A}}\lambda _ B\, \mathbf {1} _ B $, 
then $B\subset A$ for any $B$ corresponding to a coefficient $\lambda _ B > 0$, so $\sum_{B\in\mathcal{A}}\lambda _ B\left(|A|-|B|  \right )=0 $, whence $\lambda  _ A =1 $ is the only non-zero coefficient of the convex combination).
Therefore, the vertex set of $ C_ \mathcal{A}$ is exactly $\{ \mathbf {1}_A \, : \, A\in\mathcal{A}  \}$, that we may identify abstractly with $\mathcal{A}$ itself.

Question 1. How to describe the complete abstract facial structure of
  $C$ in terms of the combinatorics of
  $\mathcal{A}$?

I suspect that for a general family $\mathcal{A}$ this task may prove to be quite hard. If so,  I'd like to see known examples of polytopes obtained this way, especially when  $\mathcal{A}$ enjoies special regularity properties, such that the skeleton of $C_ \mathcal{A}$ admits simple description. For instance: 

Let $S$ be the $r$-th Cartesian power of the set $[n]:=\{1,2,\dots,n \} $ , 
  $S={n}^r$, and let
  $$\mathcal{A}:=\{B^{\, r} \, : \, B\subset R \}\, .$$
  Question 2. Which polytope is the corresponding $C_ n^r:=C _ \mathcal{A}$? 

The present problem, especially in the latter example, has been suggested to me by a recent interesting question, which is related to the case $r=2$ (the analogous problem of the one described there, where one consider all intersections of $r$ sets extracted from a given family of $n$, yields to the above polytope $C _ n ^ r\subset \mathbb{R}^{n^r}$). 
Up-date, April 13, 2012. Thanks to the very interesting references given so far, I see that my naive suspicions about the difficulty of question 1 were after all right . So, I would like to focus the attention on question 2: what can be said about $C_n^r$, at least for $r=2$? Can we at least count the number $f_k $ of $k$-dimensional faces of $C_n^2$: which polynomial  sequence do they define, $P_n(x):=\sum_{k\ge 0} f_k  x^k$ ?
 A: In addition to the notes by Ziegler referenced in the comment above, there are a few general classes of 0/1 polytopes where one can say something about the facial structure.  
One example is that of the independent set polytope, $P_{I(M)}$ for a matroid $M$, where one uses the independent sets of the matroid to define the characteristic vectors.  In this case, there is a well-known description of the hyperplane description of $P_{I(M)}$ using the rank function for the matroid.  Also, one can describe the facets of the polytope using the combinatorial structure of the matroid.  See for example Jon Lee's book titled A First Course in Combinatorial Optimization, section 1.7.
Another example of polytopes of this type are permutation polytopes, where one considers the convex hull of a collection of permutation matrices arising as the representation of some finite group.  The paper On Permutation Polytopes, by Baumeister, Haase, Nill, and Paffenholz, http://arxiv.org/abs/0709.1615, contains a nice introduction to this topic and investigations of the type you suggest.
