A contact between two planar convex regions obviously happens either along a line segment or at a single point.
Question: Given a planar convex region $C$ and a number $n$, we need to lay out $n$ copies of $C$ (units) on the plane such that the total number of contacts among pairs of units $C$ is maximized.
For any $C$, will forming a layout of $C$ units such that the convex hull of them all has least area work? I am not sure. I have no counter example either. It is conceivable that the question needs to be solved in a case-by-case (each case being a specific shape of $C$ and a value of $n$) manner like packing.
Note 1: As pointed out in the answer below, minimizing area of convex hull is not a very good way to cluster the units as closely as possible. A better way might be to minimize perimeter or diameter of the hull of the layout.
Note 2: If, say, for the unit circle, the problem admits an algorithm that works for all values of n, it would be nice.
The question goes over to 3D and above. It seems less likely that a 'hull-compacting' layout will work for higher dimensions. One can also ask what happens in non-Euclidean geometry.