Shimura datum of family of fake elliptic curves Suppose we have a PEL type $(H,\phi ,*;T,O,V)$  where H is a rational nonsplit quaternion algebra, $\phi$is an embedding of Q-algebra $\phi : H-->M(2,R)$, and * is a positive anti involution of H; O is the maximal order of H , and V level structure . Associate these datum a shimura curve parametric  fake elliptic curves in a standar way.
My question is :what is the group for the shimura datum ,is it the group H*, the invertible element of H ? And since this family parametirc abelian two folds , what is the map from this group to $\mathrm{GSP}(4,\mathbb{Q})$?
 A: Question 1(what is the group for the Shimura datum): 
Well, remember that $H^\times$ is just a bare group. A Shimura datum requires an algebraic group over $\mathbf{Q}$: that is, a functor from $\mathbf{Q}$-schemes to groups. Assuming you mean the group whose $\mathbf{Q}$ points, yes and you can see this in example 5.24 of http://www.jmilne.org/math/xnotes/svi.pdf although you can also use the algebraic group whose $\mathbf{Q}$ points are the norm one units of $H$ if you were interested in the connected Shimura datum (which is another example in milne's notes).
Question 2(what is the map from this group to the symplectic group): 
I don't know. Is it even clear that a forgetful map of coarse moduli spaces which happen to be Shimura varieties induces a morphism of Shimura data? Either way your question sounds strongly related to the work of Victor Rotger's thesis which asks about the irreducibility of the quaternionic locus in $\mathcal{A}_2$.
A: Actually, fake elliptic curves are discussed in Chapter 9 of Lang's Introduction to algebraic and abelian functions. 
In order to describe the map to $GSP(4,Q)$, recall that there is the standard antiinvolution $x\to x'$   on the quaternion $Q$-algebra $H$ such that both $tr(x)=x+x'$ and $Norm(x)=xx'=x'x$ are rational numbers for all $x\in H$. Every positive antiinvolution of $H$ is of the form $x \to \gamma^{-1}x'\gamma$ where  $\gamma$ is a fixed nonzero (invertible) element of $H$ such that $\gamma^2$ is a negative rational number and therefore $\gamma'=-\gamma$. This gives rise to the alternating nondegenerate $Q$-bilinear form
$$E: H \times H \to Q, x,y  \mapsto tr(\gamma x  y').$$
Now let us consider the following faithful action of the multiplicative group $G$ of $H$ on the  $Q$-vector space $V=H$:
$$u(x)=x u'$$ for $x \in V=H$ and $u \in G$. Then
$$E(u(x),u(y))=tr(\gamma x u'u y')=(u'u)tr(\gamma x y'),$$
which means that
$$E(u(x),u(y))=Norm(u) E(x,y).$$
This gives us the embedding  $G \to GSP(V,E)\cong GSP(4.Q)$.
The same construction over arbitrary commutative $Q$-algebras $R$ gives us the desired embedding of the corresponding $Q$-algebraic groups.
