These are the incomplete Bell polynomials.
You need $4a_1a_3 + 3a_2^2$ where you have $4a_1a_3 + 4a_2^2.$
They work as follows:
The number of partitions with only one part of a set of six elements is $1.$ Hence $a_6.$ (You'll see the pattern as we proceed.)
The list of partitions with two parts contains $6$ partitions of the form $1+5$ and $15$ of the form $2+4$ and $10$ of the form $3+3.$ Hence $6a_5a_1+ 15a_4a_2 + 10a_3^2.$
The list of partitions with three parts contains $15$ of the form $4+1+1$ and $60$ of the form $3+2+1$ and $15$ of the form $2+2+2.$ Hence $15a_4a_1^2 + 60a_3a_2a_1 + 15 a_2^3.$
The list of partitions with four parts contains $20$ of the form $3+1+1+1$ and $45$ of the form $2+2+1+1.$ Hence $20a_3a_1^3+ 45a_2^2a_1^2.$
The list of partitions with five parts contains $15,$ all of the form $2+1+1+1+1.$ Hence $15a_2a_1^4.$
The list of partitions with six parts contains only one, of the form $1+1+1+1+1+1.$ Hence $a_6.$
So the sixth row of your matrix is:
$$
\begin{array}{ccrccccc}
a_6, & 6a_5a_1 + 15a_4a_2 + 10a_3^2, & 15a_4a_1^2 + 60a_6a_2a_1 + 15a_2^3, \\ & & 20a_3a_1^3+ 45a_2^2a_1^2, & 15a_2a_1^4, & a_1^6
\end{array}
$$
Faà di Bruno's formula is easiest to understand when one uses functions of multiple variables:
\begin{align}
& \frac{\partial^3}{\partial x_1\,\partial x_2\,\partial x_3} f(u) \\[8pt]
= {} & \phantom{{}+{}} f'(u) \frac{\partial^3 u}{\partial x_1\,\partial x_2\,\partial x_3} \\[8pt]
& + f''(u) \left( \frac{\partial u}{\partial x_1} \cdot \frac{\partial^2 u}{\partial x_2\,\partial x_3} + \frac{\partial u}{\partial x_2} \cdot \frac{\partial^2 u}{\partial x_3\,\partial x_1} + \frac{\partial u}{\partial x_3} \cdot \frac{\partial^2 u}{\partial x_1\,\partial x_2} \right) \\[8pt]
& + f'''(u) \cdot \frac{\partial u}{\partial x_1} \cdot \frac{\partial u}{\partial x_2} \cdot \frac{\partial u}{\partial x_3}
\end{align}
There is one term for each partition of the set of $x$ variables. The order of the derivative of $f$ is the number of parts in the partition.
Then let the several $x$ variables become indistinguishable from each other, and the left side becomes $(d^3/dx^3) f(u)$ and the terms that become indistinguishable from each other on the right side are collected into one term that counts set-partitions of the respective form.
Looking again at the incomplete Bell polynomials from $a_6$ to $a_1^6$ listed above, suppose we make them coefficients in a polynomial in $y,$ thus
\begin{align}
p_6(y) = {} & a_6 y + (6a_5a_1 + 15a_4a_2 + 10a_3^2)y^2 \\
& + (15a_4a_1^2 + 60a_3a_2a_1 + 15a_2^2)y^3 \\
& + (20a_3a_1^3+ 45a_2^2a_1^2)y^4 \\ & + 15(a_2a_1^4) y^5 + a_1^6 y^6 \end{align}
Then we have a polynomial sequence of "binomial type":
$$
p_n(y+z) = \sum_{k=0}^n \binom n k p_k(y) p_{n-k}(z).
$$
Every polynomial sequence of binomial type is formed in this way from incomplete Bell polynomials. The set of all such sequences is a non-Abelian group under "umbral composition":
If
$$
p_n(y) = \sum_{k=0}^n p_{n,k} y^k
$$
then the $n$-th degree term in the umbral composition of two sequences $(p_n(y))_{n=0}^\infty$ and $(q_n(y))_{n=0}^\infty$ is
$$
(p_n \circ q)(y) = \sum_{k=0}^n p_{n,k} q_k(y).
$$
This is isomorphic to the group of which you wrote. (Note that in $\text{“}(p_n\circ q)\text{”},$ $p_n$ has the subscript $n$ and $q$ has none.)
Roman, Steven M.; Rota, Gian-Carlo (1978), "The umbral calculus", Advances in Mathematics, 27 (2): 95–188, doi:10.1016/0001-8708(78)90087-7, ISSN 0001-8708, MR 0485417
G.-C. Rota, D. Kahaner, and A. Odlyzko, "Finite Operator Calculus," Journal of Mathematical Analysis and its Applications, vol. 42, no. 3, June 1973. Reprinted in the book with the same title, Academic Press, New York, 1975.