I'm not sure how well this will answer the question "why does this happen?" But hopefully will provide more geometric/abstract views of this.
It seems to me that the Gram–Schmidt and Gaussian elimination can both be described as taking a given basis to a special basis. The Gram–Schmidt process produces an orthonormal basis, while Gaussian elimination produces a basis which is standard relative to a fixed flag (with some potential degeneracy problems).
By a flag, I mean a chain of subspaces $V_1\leq V_2 \leq \dotsb \leq V_{n-1} \leq V_n = \mathbb{F}^n$. A basis $v_1,\dotsc v_n$ standard to this flag has the property $\langle v_1,\dotsc, v_k \rangle = V_k$. If our flag is given by $V_k = \langle e_1,\dotsc, e_k \rangle$ where $e_i$ are the basis we are writing our matrices in, then the matrix which has any other standard basis as columns is upper triangular.
Note: by only considering bases we have really focused on the case that our matrices are invertible but these ideas could be extended to the singular case.
By fixing a basis $e_i$ we are also getting a free complementary flag with subspaces $W_{n-k} = \langle e_{k+1},\dotsc, e_n \rangle$ so that $V_k \oplus W_{n-k} = \mathbb{F}^n$ for each $k$. A matrix with columns standard with respect to this flag is lower triangular. I could have started with just this flag but the opposite pair will be useful.
Now we note that the projection step of your altered Gram–Schmidt process is precisely (at step $k+1$) projection along $V_k$ onto $W_{n-k}$ and then normalising (at step $1$, we just normalise). We should be careful here because this only works if our chosen basis $u_1,\dots,u_n$ has the property: $u_k$ projected onto $W_{n-k+1}$ is not in $W_{n-k}$ already (i.e. its component in the $e_k$ is non-zero).
Indeed, your $(u,v)$ could be thought of as exactly the gadget to achieve this without having to follow $k$ around.
Note you can easily adapt this to ensure the number on the diagonal is exactly $1$ and not just $\pm 1$. Obviously, some choices of original basis will cause problems, but otherwise this will take an arbitrary basis to one standard with respect to our second flag.
Correspondingly, it takes an arbitrary matrix (with caveats) into a lower triangular one and we get the LR-decomposition rather than the QR-decomposition.
One more thing to note is that we have found that lower triangular matrix with all $1$'s on the diagonal. In particular this makes it unipotent and indeed the set of all such matrices is the unipotent radical $U^-$ of the group of invertible lower triangular matrices $B^-$. So what we have rediscovered is that $U^-B$ covers a large part of $GL(\mathbb{F}^n)$. Indeed it is a dense subset called the "big cell" of the Bruhat decomposition; see Characterizing the big Bruhat cell of the universal Chevalley groups over $\mathbb C$.
In this Lie group language (focusing on the invertible case), what you have found is a way to move between the Iwasawa decomposition and the Bruhat decomposition (I'm not sure off the top of my head how this would generalise to other semisimple/reductive Lie groups but I think it could).