In every reference I have looked at (the books by Atiyah, Karoubi, Lawson--Michelsohn, Hatcher's unpublished book) the exterior multiplication on (reduced, negative) $K$-theory is given by the following recipe: $$\tilde{K}^{-i}(X) \otimes \tilde{K}^{-j}(Y) = \tilde{K}^0(S^i \wedge X) \otimes \tilde{K}^0(S^j \wedge Y) \to \tilde{K}^0(S^i \wedge X \wedge S^j \wedge Y) \cong \tilde{K}^0(S^i \wedge S^j \wedge X \wedge Y) = \tilde{K}^{-i-j}(X \wedge Y),$$ where the arrow is the exterior product on $\tilde{K}^0$ and the isomorphism is given by the swap homeomorphism $X \wedge S^j \to S^j \wedge X$.
In a multiplicative, commutative, reduced generalised cohomology theory $h^{\ast}(-)$ (i.e. one given by a homotopy commutative ring spectrum) the suspension isomorphism $h^{\ast}(X) \to h^{\ast+1}(S^1 \wedge X)$ is effected by exterior product $\sigma \wedge -$ with the class $\sigma \in h^{1}(S^1)$ corresponding to $1 \in h^0(S^0)$ under the suspension isomorphism. So for classes $a \in h^{-i}(X)$ and $b \in h^{-j}(Y)$ following the recipe above gives $$\sigma^i \wedge a \wedge \sigma^ j \wedge b \in h^0(S^i \wedge X \wedge S^j \wedge Y) $$ which under the swap map gives $$(-1)^{ij} \sigma^{i} \wedge \sigma^j \wedge a \wedge b \in h^0(S^i \wedge S^j \wedge X \wedge Y),$$ and so seems to correspond to $a \otimes b \mapsto (-1)^{ij} a \wedge b$. In other words, this recipe does not give the product in the theory $h^{\ast}(-)$, and ought to be corrected by $(-1)^{ij}$.
Question: Is this really correct, and does anybody know somewhere where this point is discussed?