Let us work over $\mathbb C$. Suppose that $G$ is a semisimple algebraic group and let $H \subset G$ be a maximal torus. Consider a dominant weight $\omega$, then one can associate a unique irreducible $G$-representation $V(\omega)$.
Consider the following example. Let $G=\mathrm{SL}_3(\mathbb C)$ and let $W=\mathbb C^3$ be the standard $G$-representation. We define
$$
V=\mathrm{Sym}^2W,
$$
it is a $6$-dimensional irreducible representation for $G$. Moreover, we can also see $V$ as the space of symmetric $3 \times 3$ matrices. In particular, it inherits the structure of unital associative algebra using the matrix product. This is an example of Jordan algebra.
On the other hand, if we define
$$
\tilde V=W \otimes W^\vee,
$$
it contains an irreducible $G$-representation that corresponds to the Lie algebra $\mathfrak g$.
In fact, these are all examples of $G$-representations that have also an algebra structure. My question is: given a group $G$ and a dominant weight $\omega$, can we know when $V(\omega)$ has a unital algebra structure?