If $G=(V,E)$ is a finite, simple, undirected graph, and $v\in V$, we set $N(v) = \{w\in V:\{v,w\}\in E\}$, and $\text{deg}(v)= |N(v)|$. We say a vertex $v\in V$ is a king if $\text{deg}(v) > \text{deg}(w)$ for all $w\in N(v)$.
In the graph $G=(\{0,1,2\}, \big\{\{0,1\}, \{1,2\}\big\})$, one of the $3$ vertices is a king. Let $\text{King}(G)$ be the set of king vertices.
Question. Is it true that for any finite connected graph $G=(V,E)$ with $|V|>1$ we have $|\text{King}(G)|/|V|\leq 1/3$? If not, how large can this value get?