Consistency of embedding cardinals in linear orderings Background
The fact that there is no suborder of $\mathbb R$ which is of type $\omega_1$ suggests (to me) that the continuum $c$ cannot be very far from $\omega_1$: How could $c$ be far away from $\omega_1$ if there is no room for an order embedding of $\omega_1$ in $\mathbb R$? Of course, this fact is a consequence of the separability of $\mathbb R$ (which is itself an amazing fact: How can continuum many aligned irrationals be separated by only countably many rationals?) 
From the idea that the continuum cannot be very far from $\omega_1$ because there is no room in $\mathbb R$ to embed $\omega_1$, one can easily formulate an axiom implying $CH$: 
Preliminary definition
Let $\kappa$ be an infinite cardinal and $L$ be a total order. We say that $L$ is $\kappa$-unbounded if $|L|=\kappa$ and for every $a\in L$, we have that
$|\left\{x\in L : a < x\right\}|=\kappa$.
The axiom
If $\kappa$ and $\lambda$ are infinite cardinals, $\lambda<\kappa$, and $L$ is a $\kappa$-unbounded total order, then there is an order embedding $f: \lambda\rightarrow L$ (in other words, there is a suborder of $L$ of type $\lambda$).
I have not double-checked every detail, but I am convinced that this axiom easily implies $GCH$ for at least all strong limit cardinals. In particular, it implies $CH$.
Question
Is the above axiom consistent with $ZFC$? Maybe there is an easy counterexample, but I have not found one. I know that this is related to the dense set problem as presented in Baumgartner, J., Almost disjoint sets, the dense set problem and the partition calculus.
EDIT
In view of Goldstern's counterexample, here is a modification of the axiom that might be consistent with ZFC:
Assume that $\kappa$ and $\lambda$ are infinite cardinals, $\lambda<\kappa$, $L$ is a $\kappa$-unbounded total order and that $L^*$ (the reverse order) is also $\kappa$-unbounded. Then there is an order embedding $f: \lambda\rightarrow L$ or an order embedding $g: \lambda^*\rightarrow L$ (in other words, there is a suborder of $L$ of type $\lambda$ or of type $\lambda^*$).
This still implies $CH$ and the given counterexamples do not apply. 
 A: Your axiom is inconsistent. (Or perhaps I have misunderstood it.)
Let $L_n:= \aleph_n$ with the reverse order, and let $L:= L_1 + L_2 + \cdots$ (horizontal sum); equivalently, let $L$ be the lexicographic order on $\bigcup_k \{k\}\times L_k$.   Then $L$ is $\aleph_\omega$-unbounded, yet there is no order-preserving embedding of $\omega_1$ into $L$:   (EDITED to simplify:) Every well-ordered subset of $L$ is finite in each $L_n$, hence at most countable.
A: Partial answer for the newly formulated axiom, which I'll just call Ax.
First, Ax does imply GCH. Assume Ax and suppose GCH first fails at $\kappa.$ Let
$L=(2^{\kappa} \setminus \{\alpha \mapsto 0, \alpha \mapsto 1\},<),$ where $<$ is the lexicographic ordering. Then $\kappa^+$ embeds into $L$ by Ax and the symmetry of the order. Notice the set $S$ of eventually 0 functions is dense in $L,$ and $|S|=\kappa$ by GCH below $\kappa.$ But there is an injection from $\kappa^+$ into $S,$ contradiction.
Now GCH implies many cases of Ax, including $\kappa$ successor, weakly compact, or countable cofinality (clarification: I'm using $\kappa$ to refer to the smaller cardinal rather than $\lambda,$ which is not how the variables are defined in the question). In fact, in each of these cases, $\kappa$ has the stronger property that $\kappa$ or $\kappa^*$ embeds into each ordering on $\kappa^+.$
First, for $\kappa=\omega$ or weakly compact $\kappa,$ it is known they have the stronger property that $\kappa$ or $\kappa^*$ embeds into each ordering on $\kappa.$
For $\kappa$ a successor cardinal, the result is immediate from Erdős-Rado and GCH.
For $\kappa$ singular of countable cofinality, fix an ordering $L=(\kappa^+, <').$ Fix a $\kappa$-sequence of disjoint intervals $\langle (\alpha_{\xi}, \beta_{\xi}), \xi<\kappa \rangle$ such that $|(\alpha_{\xi}, \beta_{\xi})| \ge \kappa$ for all $\xi.$ (*) For each $\xi,$ either $\lambda$ embeds into $(\alpha_{\xi}, \beta_{\xi})$ for each $\lambda<\kappa$ or $\lambda^*$ embeds into $(\alpha_{\xi}, \beta_{\xi})$ for each $\lambda<\kappa$ (otherwise we get a counterexample to the successor case). By restricting to a $\kappa$-sequence of $\xi_{\eta}$ and flipping $<'$ if necessary, we may assume wlog that each $\lambda<\kappa$ embeds into each $(\alpha_{\xi}, \beta_{\xi}).$
Applying Erdős–Dushnik–Miller to the projection of $<'$ onto the intervals, there is an ascending $\omega$-sequence of intervals or descending $\kappa$-sequence. In the first case, since $\text{cf}(\kappa)=\omega,$ this gives us an embedding of $\kappa$ into $L.$ In the second case, there is clearly an embedding of $\kappa^*$ into $L.$
(*) I'm not sure this sequence exists, see comments discussion.
A: It seems to me that the axiom is equivalent to GCH:
Assume GCH. Let $\lambda<\kappa$ be infinite cardinals. Let $L$ be a total order of cardinality $\kappa$. We want to prove that $L$ contains a copy of $\lambda$ or of $\lambda$ reversed.
Case 1) $\kappa$ is limit. From GCH, $\kappa$ is strong limit and the result follows from Erdos-Rado.
Case 2) $\kappa$ is a successor of a successor: $\kappa=\lambda^{++}$. Then, from GCH and Erdos-Rado, $L$ contains a copy of $\lambda^+$ or of $\lambda^+$ reversed, and this is enough.
Case 3) $\kappa$ is a successor of a limit $\lambda$. From GCH and the version of Erdos-Rado given in Levy, Basic set theory, theorem 3.13, chapter IX, 
$\lambda^+\rightarrow (\lambda)^2_2$. Since $\kappa=\lambda^+$, we have that $L$ contains a copy of $\lambda$ or of $\lambda$ reversed, and this is enough. 
EDIT
The argument can be unified: the proof of case 3) is enough. 
