I've always felt that in proving that co/ends are co/limits, Mac Lane's CWM makes use of a category apparently coming out of nowhere.
Let $C$ be a category; I define the subdivision graph of $C$ to be the digraph having a vertex $c^\S$ for each object $c\in C$, and a vertex $f^\S$ for each morphism $f : c\to c'$ in $C$, and edges all the arrows $c^\S \to f^\S$ and $(c')^\S \to f^\S$, as $f : c \to c'$ runs over morphisms of $C$.
Formally adding identities, and taking the trivial function as composition law (so that $u\circ v$ is only defined when at least one arrow is an identity) turns the subdivision graph of $C$ into a category, the subdivision category of $C$.
Now, you can say many things about this definition, but certainly not that it is easy to see where it comes from: Mac Lane himself stresses how outside of page 220 (1st edition), where it is used to show that every functor $F : C°\times C\to D$ induces a functor $F^\S : C^\S \to D$, and the end of $F$ is the limit of $F^\S$, there will be no other mention of $C^\S$. So
where does this definition come from? What is the intuition behind it? How did Mac Lane (or whoever else mentioned it first) come up with it?