# Why these surprising proportionalities of integrals involving odd zeta values?

Inspired by the well known $$\int_0^1\frac{\ln(1-x)\ln x}x\mathrm dx=\zeta(3)$$ and the integral given here (writing $$\zeta_r:=\zeta(r)$$ for easier reading)$$\int_0^1\frac{\ln^3(1-x)\ln x}x\mathrm dx=12\zeta(5)-\pi^2\zeta(3)=6(2\zeta_5-\zeta_3\zeta_2),$$ I have looked at the integrals $$I_{n,m}=:\int_0^1\frac{\ln^n(1-x)\ln^m x}x\mathrm dx$$ for $$m,n\in\mathbb N$$.

From the power series of $$\ln(1-x)$$ and recursion, it is not hard to see that $$I_{m,n}$$ can be written as a rational combination of products of integer zeta values, with the arguments ($$\ge 2$$) for each product summing up to $$m+n+1$$, e.g. $$I_{n,1}=\begin{cases} -n!\Bigl(\dfrac{n-1}4\zeta_{n+2}-\dfrac12\sum\limits_{j=1}^{k-1}\zeta_{2j+1}\zeta_{n+1-2j} \Bigr)\ \ &\text{ for }n=2k\\ -n!\Bigl(\dfrac{n+1}2\zeta_{n+2}- \sum\limits_{j=1}^{k-1}\zeta_{2j+1}\zeta_{n+1-2j}\Bigr)\ \ &\text{ for }n=2k-1 \end{cases}.$$

So far, so good. Now the intriguing (numerical) discovery is that there are several families of pairs of those integrals that have rational ratios. For instance, $$\frac{I_{n+2,n-2}}{I_{n-1,n+1}}=\frac{n+2}{n-1}\quad \text{or}\quad\frac{I_{n+1,n-1}}{I_{n,n}}=\frac{n+1}{n}\quad \text{or}\quad\frac{I_{n,2}}{I_{3,n-1}}=\frac{n}{3},$$ e.g. $$I_{5,2}=\color{red}{10}\color{blue}{(61\zeta_8-72\zeta_5\zeta_3+12\zeta_3^2\zeta_2)}$$ and $$I_{3,4}=\color{red}6\color{blue}{(61\zeta_8-72\zeta_5\zeta_3+12\zeta_3^2\zeta_2)}.$$ Note that each such pair has the same proportion as the respective first arguments.
I don't see how that could be possibly proven by recursion, so there must be some deeper connection between those integrals.

How to explain that?

For $$n\geq 1$$ and $$m\geq 0$$, an application of integration by parts ($$u=\log^n(1-x)$$, $$dv=\log^m(x)\,dx/x$$) followed by the substitution $$x\mapsto 1-x$$ shows that $$\frac{I_{n,m}}{I_{m+1,n-1}}=\frac{n}{m+1}.$$ All of your examples are special cases of this identity.