Start with the simplest case $M=\mathbb R^n$. Then $W^{k,p}(\Sigma, \mathbb R^n)$ is vector space and the tangent space is trivially
$$ T_u W^{k,p}(\Sigma, \mathbb R^n) = W^{k,p}(\Sigma, \mathbb R^n)\,.$$
You can identify this with the sections of the pullback bundle, $\Gamma_{W^{k,p}}(\Sigma \leftarrow u^\ast T \mathbb R^n)$. Intuitively this means that an infinitesimal deformation of a map is a vector field along this map with values in the ambient tangent space.
For $M$ a manifold, one can embed $M$ into some Euclidean space using Whitney's embedding theorem. Then, intuitively an infinitesimal deformation has to be tangent to the manifold $M$. An alternative is to follow the path shown by user97669: choose a Riemannian metric on $M$ and linearize the manifold around $u(\Sigma)$ using the exponential map.
Note that in the general case the tangent space are not all maps
$ W^{k,p}(\Sigma, u^\ast TM) $, but only sections (of the corresponding regulartiy class)
$$ T_u W^{k,p}(\Sigma, M) = \Gamma_{W^{k,p}}(\Sigma \leftarrow u^\ast TM )\,. $$
The whole tangent bundle can be identified with the space
$$ T W^{k,p}(\Sigma, M) = W^{k,p}(\Sigma, TM)\,. $$
A different (but equivalent) differential structure on $W^{k,p}(\Sigma, M)$ when $p=2$ was constructed in On the Regularity of the Composition of Diffeomorphisms, by Inci, Kappeler and Topalov, 2013.