Metric on a Riemannian manifold $(M,g)$ is Einstein, if for some function $\lambda\colon M\to \mathbb R$ $$ Ric(g)=\lambda g. $$ It is well know, that such $\lambda$ is, in fact, a constant.
The notion of Einstein metric fits perfectly into the world of K\"ahler manifolds, in this case such a metric is called K\"ahler-Einstein. Existence of K\"ahler-Einstein metrics is related to many deep results in differential and algebraic geometry.
I wonder whether there is something interesting going on for an arbitrary complex Hermitian manifold $(M, g, J)$. More specifically, let $\nabla$ be the Chern connection on a Hermitian manifold $(M, g, J)$ and let $\Omega\in \Lambda^{1,1}T^*M\otimes\Lambda^{1,1}T^*M$ be the curvature form of this connection $$ \Omega(\xi,\bar\eta,\zeta,\bar\nu):=g\Bigl( ( \nabla_\xi\nabla_{\bar\eta}-\nabla_{\bar\eta}\nabla_\xi- \nabla_{[\xi,\bar\eta]} )\zeta, \bar\nu \Bigr). $$ Note that unlike the K\"ahler situation, $\nabla$ has torsion and $\Omega$ has less symmetries, then usually. In particular, we can define two different Chern-Ricci forms: $$ \Theta^{(1)}_{i\bar j}=g^{k\bar l}\Omega_{i\bar jk\bar l},\quad \Theta^{(2)}_{k\bar l}=g^{i\bar j}\Omega_{i\bar jk\bar l}. $$
One might play the same game as in Riemannian case, and introduce two versions of Chern-Einstein metrics (is there a common name for these phenomena?) $$ g_{i\bar j}=\lambda_1 \Theta^{(1)}_{i\bar j}, \mbox{ and } g_{i\bar j}=\lambda_2 \Theta^{(2)}_{i\bar j}. $$
Remark. In the second case the metric $g$ on $T^{1,0}M$ is Hermitian-Einstein. Hermitian-Einstein is not necessarily Chern-Einstein for $\Theta^{(2)}$.
Very vaguely, I would like to know
Q1 What is know about the existence of Chern-Einstein metrics on Hermitian manifolds (I am mostly interested in dimensions >2)?
Q2 What are topological/geometrical obstructions to the existence of such metrics?
A more direct question is
Q3 Is it true that $\lambda_1$ and $\lambda_2$ (whic are apriori functions on $M$) are necessarily constant?