Suppose $\xi$ and $\eta$ are oriented vector bundles over a CW-complex $B$. Is it possible to express the Thom class (with ${\mathbb Z}$ coefficients) of $\xi\otimes \eta$ or even ${\rm Sym}^2(\xi)$ in terms of the Thom classes of $\xi$ and $\eta$?
If I am correct, there is a difficulty to apply the splitting principle, since one would need that all line bundles of the splitting should be orientable (to secure the existence of the Thom class of each line bundle).