From a conceptual point of view, the notion of a "model bicategory" is clear: a complete, cocomplete bicategory where there are two "very weak" factorization systems, where the commutativity of the squares you all know holds only up to specified invertible 2-cells, as in
I expect this notion to be either pervasive like the classical one, or empty.
What is the case? Is it possible to retrieve "familiar bimodel structures" in places which are bicategorical either because we are weakening a strict structure (categories + lax functors) or rather because their composition law is intrinsically defined up to a controllable isomorphism (spans, profunctors, presheaves with the convolution product induced by a promonoidal structure...)?
If this hasn't been done (like a rapid googling seems to suggest), where is the problem? Even forgetting any topological motivations, are you able to explain me why I shouldn't care about such a weakening?