I think at some level this is a convention having to do with the fact that our exponential is $x \mapsto e^x$ rather than $x \mapsto e^{2\pi i x}$. But having made this choice, here's one way that factor appears:
Over $\mathbb{C}$, you have the exponential sequence
$$0 \to 2\pi i \mathbb{Z} \to \mathbb{G}_a \to \mathbb{G}_m \to 1$$
Line bundles are classified by $H^1(\,\cdot\,, \mathbb{G}_m)$, and the first Chern class is the natural map
$$c_1: H^1(\, \cdot \, , \mathbb{G}_m) \to H^2(\,\cdot \,, 2\pi i\mathbb{Z})$$
There's also the $\ell$-th power map. If $\mu_\ell$ is the group of $\ell$-th roots of unity, then you get a sequence:
$$1 \to \mu_\ell \to \mathbb{G}_m \to \mathbb{G}_m \to 1$$
Taking etale cohomology gives a notion of Chern class sensible over any field
(... of characteristic prime to $\ell$):
$$c_1: H^1_{et}(\, \cdot \, ,\mathbb{G}_m)
\to H^2_{et}(\,\cdot \,, \mu_\ell)$$
The first sequence maps to the second by sending the first two terms via $\mathrm{exp}(\,\cdot\, /\ell)$, and the third by the identity. The second sequence for $\mu_{\ell^2}$ maps to that for $\mu_\ell$ by the $\ell$-th power map on the first two terms and the identity on the third. By definition we have $\lim \mu_{\ell^n} = \mathbb{Z}_\ell(1)$, so taking an inverse limit gives
$$c_1: H^1_{et}(\, \cdot \, ,\mathbb{G}_m)
\to H^2_{et}(\,\cdot \,, \mathbb{Z}_\ell(1))$$
So if you want your Chern classes to line up, it's nice to identify the Tate twist $(1)$ in etale cohomology with $\cdot 2\pi i$ in the singular theory.