The question of the existence of a nonatomic measure which is jointly invariant under these two maps, and is not equal to Lebesgue measure, is called the Furstenberg $\times 2 \times 3$ problem and is a notorious open problem in ergodic theory which I understand to have been posed by Hillel Furstenberg in 1967. There have been numerous extensions of, and variations upon, Rudolph's theorem (to commuting pairs of Anosov automorphisms, for example, in which project Anatoly Katok has been active; or to the Hausdorff dimension of closed sets which are invariant under both maps, such as in the recent Annals paper by Hochman and Shmerkin) but my understanding is that no fundamental progress on the original statement of the problem has been made since 1990.
Some other related results have been discussed in these questions.