Why is a monoid with closed symmetric monoidal module category commutative? Given a symmetric monoidal category and a monoid object A in it, one can form the category of modules over this monoid object, i.e. objects are $A \otimes M \rightarrow M$ satisfying the natural properties analogous to modules over a ring and morphisms respecting this. The following seems to be true and I would like to know why:
If the category of modules has a closed symmetric monoidal structure with A as unit object, then A is a commutative monoid.
This is how I read the statement right after Proposition 2.3.4 in Hovey/Shipley/Smith's paper "Symmetric Spectra" and it would give an excellent motivation for introducing symmetric spectra...
 A: I would second Tyler's answer. For example consider symmetric tensor category $Rep(G)$
of finite dimensional complex representations of $G$ where $G={\mathbb Z}/2 \times {\mathbb Z}/2$. Let $V$ be the 2-dimensional irreducible projective representation of $G$; then $A=V\otimes V^*$ is a non-commutative algebra in $Rep(G)$. It is easy to see that any $A-$module in $Rep(G)$ is a direct sum of several copies of $A$; in other words the category of $A-$modules is equivalent to the category of finite dimensional complex vector spaces. Thus the category of $A-$modules has an obvious structure of symmetric tensor category (of course $A$ is a unit for this structure).
A: I believe that the answer to the question as stated is: No, $A$ does not have to be commutative.  EDIT: The original answer I posted was overcomplicated and it didn't have $A$ as a unit for the tensor product.
Let our abelian category be graded rational vector spaces under graded tensor product, with symmetry isomorphism given by $\alpha \otimes \beta \mapsto \beta \otimes \alpha$ (rather than the standard homological algebra sign convention).  Let $A$ be the graded exterior algebra over $\mathbb{Q}$ with generators $x$ and $y$ in degree $1$.  In particular it is a monoid but not a commutative monoid in this "no-sign-convention" symmetric monoidal category, but is a commutative monoid in the "sign-convention" symmetric monoidal category.
However, the category of left $A$-modules makes no reference to the symmetry isomorphism, and hence the "sign-convention" symmetric monoidal structure on left $A$-modules gives us a symmetric monoidal structure, with $A$ as unit, on the category of left $A$-modules in the "no-sign-convention" symmetric monoidal category.
Implicit in the question is perhaps the assumption that the symmetric monoidal structure on $A$-modules have as its chosen "twist" isomorphism something determined by the twist isomorphism in the underlying symmetric monoidal category, and this is simply not the case here.
A: (I have rewritten parts to respond to potential objections, since someone disliked this answer. I didn't change the thrust of my discussion, but I did alter some places where I might have been slightly too glib. If I missed something, please feel free to correct me in the comments!)
The situation is even better than that! Suppose we are given an $E_1$-algebra $A$ of a presentable symmetric monoidal $\infty$-category $\mathcal{C}$. 
Call an $E_n$-monoidal structures on the $\infty$-category $\mathbf{Mod}(A)$ of left $A$-modules allowable if $A$ is the unit and the right action of $\mathcal{C}$ on $\mathbf{Mod}(A)$ is compatible with the $E_n$ monoidal structure, so that $\mathbf{Mod}(A)$ is an $E_n$-$\mathcal{C}$-algebra. Then the space of allowable $E_n$-monoidal structures is equivalent to the space of $E_{n+1}$-algebra structures on $A$ itself, compatible with the extant $E_1$ structure on $A$. (This is even true when $n=0$, if one takes an $E_0$-monoidal category to mean a category with a distinguished object.) The object $A$, regarded as the unit $A$-module, admits an $E_n$-algebra structure that is suitably compatible with the $E_1$ structure an $A$. [Reference: Jacob Lurie, DAG VI, Corollary 2.3.15.]
Let's sketch a proof of this claim in the case Peter mentions. Suppose $A$ is a monoid in a presentable symmetric monoidal category $(\mathbf{C},\otimes)$. Suppose $\mathbf{Mod}(A)$ admits a monoidal structure (not even a priori symmetric!) in which $A$, regarded as a left $A$-module, is the unit. I claim that $A$ is a commutative monoid. Consider the monoid object $\mathrm{End}(A)$ of endomorphisms of $A$ as a left $A$-module; the Eckmann-Hilton argument described below applies to the operations of tensoring and composing to give $\mathrm{End}(A)$ the structure of a commutative monoid object. The multiplication on $A$ yields an isomorphism of monoids $A\simeq\mathrm{End}(A)$.
In the case you mention, the result amounts to the original Eckmann-Hilton, as follows. If $X$ admits magma structures $\circ$ and $\star$ with the same unit (Below, Tom Leinster points out that I only have to assume that each has a unit, and it will follow that the units are the same. He's right, of course.) with the property that
$$(a\circ b)\star(c\circ d)=(a\star c)\circ(b\star d)$$
for any $a,b,c,d\in X$, then (1) the magma structures $\circ$ and $\star$ coincide; (2) the product $\circ$ is associative; and (3) the product $\circ$ is commutative. That is, a unital magma in unital magmas is a commutative monoid.
A: Given a monoid $A$ in a symmetrical monoidal category, the monoidal category of $A$-modules has (I think) two interpretation.
1) implicitly they suppose $A$ commutative , then the left $A$-module and right $A$-modules and $(A, A)$-bimodules are identified.
2) It is the category of the $(A, A)$-bimodules. .
Then the question become: there exist a noncommutative monoid $A$ such that the $(A, A)$-bimodules category is symmetrical?
The answer is YES,  I asked this question in MO (but it has been moved), see:
https://math.stackexchange.com/questions/433078/a-example-of-a-monoidal-non-symmetric-category-of-r-bimodules
and the references on it:
http://arxiv.org/pdf/1108.2575v3.pdf 
