Etale cohomology of and forms of algebraic groups Let $k$ be a field, and $K$ its separable closure.  Consider two different $k$-schemes, $X$ and $Y$, which become isomorphic upon extension of scalars to $K$: $X_K \cong Y_K$.  Then the etale cohomologies (and indeed, etale homotopy types) of $X_K$ and $Y_K$ will be equivalent, but may differ at $k$.  I'd like to know some sample computations in which $H^*_{et}(X_k)$ and $H^*_{et}(Y_k)$ differ, or agree.  I'm happy to take any sort of coefficients here, but being an algebraic topologist, I'm lazy, so I would prefer that they're constant sheaves.
To give some focus to the question, let's consider the case $k=\mathbb{R}$, and $K=\mathbb{C}$.  Take $X = GL_2(\mathbb{R})$, and let $Y$ be the nonzero quaternions, $\mathbb{H}^{\times}$.  These become isomorphic (to $GL_2(\mathbb{C})$) upon extension of scalars to $\mathbb{C}$.  Do they have the same etale cohomology over $\mathbb{R}$?
Let's take coefficients such that $2$ is invertible; first note that by a comparison to the analytic topology, $H^*_{et}(GL_2(\mathbb{C}))$ is an exterior algebra on two generators in dimensions 1 and 3, $\Lambda[x_1, x_3]$. There are actions of $\mathbb{Z} / 2 = Gal(\mathbb{C} / \mathbb{R})$ on $H^*_{et}(X_{\mathbb{C}})$ and $H^*_{et}(Y_{\mathbb{C}})$, and the invariants are $H^*_{et}(GL_2(\mathbb{R}))$ and $H^*_{et}(\mathbb{H}^{\times})$, respectively.  I presume that the action of $\mathbb{Z} / 2$ on $\Lambda[x_1, x_3]$ must differ for the two examples, but I'm not really sure how to compute these actions.
Lastly, are there any criteria on a scheme under which the etale cohomology over $\mathbb{R}$ bears any resemblance to the singular cohomology of the real points?  I have read that this is related to the Sullivan conjecture in homotopy theory, but don't know much more than that slogan.
 A: For your first question: the two forms of $GL_2$ differ by modifying the Galois action by an automorphism of $GL_2$. The outer automorphism group of $GL_2$ is cyclic of order $2$: an automorphism is inner if and only if it is trivial on the center of $GL_2$. Since the form of $GL_2$ you're considering has the same center as the standard form, it follows that it's an inner twist of $GL_2$. Now $GL_2$ is connected, so any inner automorphism acts trivially on its cohomology. It follows that the two Galois actions are the same (both act by a sign on the class in degree $1$, and preserve the class in degree $3$).
As for your second question: the Sullivan conjecture says that if $X$ is a finite $\mathbf{Z}/2 \mathbf{Z}$-complex, then the $2$-adic completion of the fixed set of $X$ is homotopy equivalent to the homotopy fixed set of the $2$-adic completion of $X$ (here you need to be careful about the meaning of "$2$-adic completion" if the fundamental group is nontrivial: you should really take a $2$-profinite completion, rather than a Bousfield localization). If $Y$ is an algebraic variety defined over $\mathbf{R}$, then $Y(\mathbf{C})$ is a
finite $\mathbf{Z}/2\mathbf{Z}$-complex having fixed set $Y(\mathbf{R})$.
It follows that the $2$-adic completion of $Y( \mathbf{R})$ can be recovered as the homotopy fixed points of complex conjugation on the $2$-adic completion of
$Y(\mathbf{C})$. And the latter can be recovered in a "purely algebraic" way using etale homotopy theory. So in this sense, etale homotopy theory "knows"
the $2$-adic completion of $Y(\mathbf{R})$ (and, in particular, invariants like the $\mathbf{F}_2$-cohomology of $Y(\mathbf{R})$).
