There is a K-theory reformulation of Zagier's theorem which explains both the appearance of the integrals $A(x)$ as well as the appearance of hyperbolic geometry. I will try to give a sketch what is behind the relation of the zeta-value with volumes of hyperbolic simplices.
First, due to the work of Borel, there is a relation between zeta-values and regulators for K-theory. For a number field $K$, the Borel regulator embeds $K_{2n-1}(\mathcal{O}_K)$ as a lattice in some $\mathbb{R}$-vector space (later reinterpreted by Beilinson as Deligne-cohomology group $H^1_{\mathcal{D}}(\operatorname{Spec} K\otimes\mathbb{C},\mathbb{R}(n))$). The covolume of the lattice is, up to multiplication by a power of $\pi$ and an algebraic number, identified with the zeta-value $\zeta_K(-n+1)$. So, Borel's theorem states: The zeta-value is the covolume of the regulator embedding $K_3(\mathcal{O}_K)\to\mathbb{R}^{r_2}$.
In a second step, there is a relation between K-theoretic regulators and dilogarithms (following the work of Bloch, Suslin, Dupont-Sah...). Recall that the pre-Bloch group $\mathcal{P}(K)$ is given by generators $x\in K^\times\setminus\{1\}$ subject to the five-term relation $$[x]-[y]+[y/x]-[(1-x^{-1})/(1-y^{-1})]+[(1-x)/(1-y)]$$ for $x, y\in K^\times\setminus\{1\}$. The Bloch group $\mathcal{B}(K)$ is the kernel of the map
$$
\mathcal{P}(K)\to\bigwedge^2 K^\times:[x]\mapsto x\wedge(1-x).
$$
The five-term relation is a version of the functional equation for the dilogarithm. Hence, by definition, the single-valued real-analytic version of the dilogarithm yields a function mapping the Bloch group into $\mathbb{R}^{r_2}$ by taking a class $[x]$ to the values of the dilogarithm under the various complex embeddings $K\to\mathbb{C}$. The Bloch group can (up to 2-torsion) be identified with the indecomposable quotient of $K_3(\mathcal{O}_K)$. The important thing is that under this identification, the regulator on $K_3$ is mapped to the dilogarithm function on the Bloch group. (There are some factors, algebraic numbers and powers of $\pi$, but this does not cause problems for the identification.)
It is mentioned in Zagier's paper that $A(x)$ is essentially the dilogarithm. The combination of the above two steps yields the reformulation of Zagier's theorem: Expressing the regulator embedding by dilogarithms, the zeta-value is a determinant of dilogarithms of elements of $K$.
In a third step, the relation to hyperbolic geometry can now be obtained from the Bloch group. Via the cross-ratio, the pre-Bloch group is isomorphic to the third homology of the complex of points on $\mathbb{P}^1(K)$ (with the omit-one-point-differential) modulo the diagonal action of $GL_2(K)$. This reinterprets elements of the Bloch group as ordered $4$-tuples of points on $\mathbb{P}^1(K)$. Now four points on $\mathbb{CP}^1$ span a simplex in $\mathbb{H}^3\cup\partial\mathbb{H}^3$. One can talk about hyperbolic $3$-polytopes up to scissors congruence. It is possible to prove that the group of scissors congruence classes in $\mathbb{H}^3$ is isomorphic to the group of scissors congruence classes of polytopes in $\mathbb{H}^3\cup \partial\mathbb{H}^3$ whose vertices lie on $\partial\mathbb{H}^3$ (this is done in the book "Scissors congruences, group homology and characteristic classes" by J.-L. Dupont).
We can now explain the link between the Bloch group and hyperbolic geometry by: $\partial\mathbb{H}^3\cong \mathbb{CP}^1$. More precisely, the Bloch group is a group of scissors congruence classes of hyperbolic $3$-polytopes with vertices on $\partial\mathbb{H}^3$.
Combining the above three steps means that $\zeta_K(2)$ can be expressed as a combination of volumes of hyperbolic simplices. This statement actually has a conjectural generalization for all $\zeta_K(n)$. Zagier formulated the corresponding conjecture in "Polylogarithms, Dedekind zeta functions and the algebraic K-theory of fields". There are analogues of the Bloch group which conjecturally can be identified with higher K-groups $K_{2n-1}(\mathcal{O}_K)_{\mathbb{Q}}$, such that the regulator on the K-group can be expressed in terms of $n$-logarithms. If true, this conjecture would allow to express $\zeta_K(n)$ as a determinant of $n$-logarithms, or equivalently as a linear combination of volumes of hyperbolic $(2n-1)$-simplices with vertices on the boundary. The trilogarithm case of Zagier's conjecture was proved by Goncharov, see
- A. Goncharov. Volumes of hyperbolic manifolds and mixed Tate motives. J. Amer. Math. Soc. 12 (1999), 569-618.
As a final note, the relation between polylogarithms and volumes of hyperbolic simplices goes back to Lobachevskiy, Schläfli,...