At the conclusion of a conference delivered by Alain Connes in 2000 (video in French at 1:19:25), an audience member posed a question. Below is a polished translated transcription:
Audience:
You have shown that with non-commutative geometry, we significantly simplify physics in a very elegant way, by giving up a property that seems quite simple. In the same approach, if we rely on algebras, complex numbers, quaternions, and octonions, there are researchers working, I believe, on exploring non-associative geometries.
Alain Connes:
Well, I can explain that to you right away. In fact, I think I've given the explanation before. Why? Because language is associative, words are associative. Associativity is essential to be able to represent something as an operator in a Hilbert space; it's crucial, right? So when I hear about non-associative geometry, I have exactly the same reaction that I think many mathematicians have regarding non-commutative geometry.
Question: What about nonassociative geometry?
Ten years on, Sir Michael Atiyah offered insights into Connes' theory (here at 58:03). Below is a polished transcription:
Connes' theory deals only with associative algebras, which means it can't address the octonions. That's why I believe it is not quite complete. His theory is indeed very beautiful, but it doesn't quite reach the core of gravity. I think the reason for this is that his theory is limited to associative algebras.