Let $X$ be a smooth complex projective variety and $V$ be a holomorphic bundle on $X$. Suppose we have an algebraic $\mathbb C^*$-action on $X$. Is it true that the bundle $V$ can always be deformed to a holomorphic bundle $V'$ so that the $\mathbb C^*$-action can be lifted to an action on $V'$?
UPD. It is not quite clear to me now if there is no some type of topological obstruction for such a lift, i.e., that the $\mathbb C^*$-action can not be lifted even to an action on $V$ as a topological complex vector bundle. I would of course be interested to see such an example if it exists, but then would be definitely interested to know what happen in the situation when the action can be lifted topologically.