If $X$ is a compact Hausdorff space, we can consider the Grothendieck ring of real vector bundles on $X$, $\mathit{KO}^0(X)$, and this extends to a generalized cohomology theory represented by a ring spectrum $\mathit{KO}$. Using complex vector bundles, we get another generalized cohomology theory, represented by $\mathit{KU}$. Using quaternionic vector bundles, we get a third one, represented by $\mathit{KSp} \simeq \Sigma^4\mathit{KO}$.
In the same way, one can define the Grothendieck ring of oriented vector bundles $\mathit{KSO}(X)$, spin vector bundles $\mathit{KSpin}(X)$, and so on for any $G$-structure. Do these constructions extend to spectra $\mathit{KSO}$, $\mathit{KSpin}$, and so on? If not, what issues arise?
The first concern I would imagine is a failure of Bott periodicity, but $\pi_k(\mathit{SO})$ and $\pi_k(\mathit{Spin})$ agree with $\pi_k(O)$ for $k\ge 2$, so in at least these cases some sort of construction might be possible.
An alternative approach sidestepping Bott periodicity would be to use algebraic $K$-theory: if $\mathsf{Vect}_{k}$ denotes the topological symmetric monoidal category of $k$-vector spaces, then $K(\mathsf{Vect}_{\mathbb R}) = \mathit{ko}$ and $K(\mathsf{Vect}_{\mathbb C}) = \mathit{ku}$. So if $\mathsf{Vect}^{\mathrm{or}}$ denotes the topological symmetric monoidal category of oriented real vector spaces, would it be reasonable to define $\mathit{kso}:= K(\mathsf{Vect}^{\mathrm{or}})$? Is this an interesting object? This could also generalize to $G$-structures.
Someone must have thought about this, but I can't find it written down anywhere.
Edit: Though I've accepted Denis' excellent answer, I would still be interested to learn of existing references which consider these kinds of cohomology theories/spectra.