Let $G$ be a Lie (or more general) group. Consider its continuous representation in a Banach space by isometries, i.e. preserving the Banach norm. Under what conditions this representation is equivalent to a unitary representation of a Hilbert space?
The notion of equivalence may depend on the context, e.g. an important example is when $G$ is a real reductive group, and the representation is admissible of finite length. In that case it is enough to understand the equivalence as isomorphism of Harish-Chandra modules.
The question has positive answer for finite dimensional representations. Indeed let $B$ be the unit ball of the (finite dimensional) Banach space. Let $E\subset B$ be the ellipsoid of maximal volume; such an ellipsoid is known to be unique and is called the John ellipsoid. By uniqueness, $E$ is invariant under $G$. Consider the Hilbert norm such that $E$ is its unit ball. Clearly it will be preserved by $G$, and hence our representation is unitary.