On Mariano's request I'm adding my comment on meta.MO as an answer here. This only concerns (part of) the first bullet point in the question.
There was an article Topical Bias in Generalist Mathematics Journals by Joseph F. Grcar in the december 2010 issue of the Notices of the AMS. According to the text, the statistics are based on 854,547 entries from the 2000-2009 period of the Zentralblatt database. Unfortunately the article remains silent on exactly how the data was gathered, but it might be a starting point for your own investigations.
For the convenience of the readers I take the liberty of reproducing the statistics most relevant for the present question from that article:
http://i.imgur.com/5a5Pd.pngFor more detailed information please follow this link or the ones provided above.