There are smooth counter-examples by Cairns and Ghys [Ens. Math. 43, 1997], for instance a smooth non-linearizable action of $SL(2,\mathbb{R})$ on $\mathbb{R}^3$ (fixing the origin) or of $SL(3,\mathbb{R})$ on $\mathbb{R}^8$. By contrast, they show that any $C^k$ action of $SL(n,\mathbb{R})$ on $\mathbb{R}^n$ (same $n$, fixing the origin) is $C^k$-linearizable. Here is a linklink to their paper.