Writing this in a hurry on my way to a ritual English social cohesion exercise, so apologies for the lack of formatting and the sketchy nature of claims and references.
I think it might be "known" to experts that this Banach algebra is not Arens regular, without it being written down anywhere. My reasoning is that there should be a surjective continuous homomorphism from BV(R)$\mathrm{BV}(\Bbb R)$ to bv(N)$\mathrm{bv}(\Bbb N)$, given by restriction of functions from R$\Bbb R$ to N$\Bbb N$. Now Arens regularity passes to quotients, so if BV(R)$\mathrm{BV}(\Bbb R)$ were Arens regular then bv(N)$\mathrm{bv}(\Bbb N)$ would be Arens regular. But bv(N)$\mathrm{bv}(\Bbb N)$ is isomorphic to the unitization of the convolution algebra $A=\ell^1({\mathbb N}_\min)$ where ${\mathbb N}_\min$ is the semigroup obtained by equipping ${\mathbb N}$ with $\min$ as the product, and it is known that $A$ fails to be Arens regular. I don't know what the earliest reference for this last fact is: a more general construction for weighted analogues of $\ell^1({\mathbb N}_\min)$ can be found in the recent PhD thesis of M. E. Celorrio, see Prop 3.3.1, but the unweighted case has certainly been known for a long time.
On a side note: Arens regularity is much weaker than being isomorphic to a closed subalgebra of B(H)$B(H)$ for some Hilbert space H$H$, so while it is possible to prove Arens regularity by embedding as a closed subalgebra of B(H)$B(H)$ this is usually asking too much.