I once had to make the point that the theory of spectra-with-group-action which I was using was much simpler, more naive, than the sort of beautiful and elaborate equivariant stable homotopy created by Peter May and his school. In the preprint I described the latter as the "Chicago, or deep-dish" theory. I took those words out of the final version, thinking of international readers who might not get the pizza reference. (I substituted some other humorously intended words which were a gentle dig at Peter.)