They both are are equally "good". Unlike conventional calculus in discrete calculus there are two equally valid differentiation operators with little reason to prefere one over the other - forward difference $\Delta f(x)$ and backward difference $\nabla f(x)$. In discrete multiplicative calculus there are also two similar operators - discrete multiplicative forward difference $\frac{f(x+1)}{f(x)}$$\frac{f(x+1)}{f(x)}=\exp(\Delta \ln f(x))$ and discrete multiplicative backward difference $\frac{f(x)}{f(x-1)}$$\frac{f(x)}{f(x-1)}=\exp(\nabla \ln f(x))$. They both have their respective inverse operators - forward discrete multiplicative integral and backward discrete multiplicative integral. So the $\Gamma(x)$ is the forward discrete multiplicative integral of $f(x)=x$ and $\Gamma(x+1)=x!$ is the backward discrete multiplicative integral of the same function.
In the scientific applications there is a preference to using forward difference rather than backward difference I think because if is possible to find forward differences of arbitrary order of a function defined on only positive integers. Among other considerations, it allows to represent in the form of Newton series a function which is defined only on natural numbers (Newton series with backward difference would require the function to be defined on negative integers).