Ultimately, this problem ought to be as hard as the 4-color theorem itself. Given a large graph embedded in a disk, one ought to be able to insert it into a disk on a surface $\Sigma$ of genus $>0$ as a subgraph. Coloring the graph larger graph in a finite-sheeted cover will induce a coloring of the planar graph. So I think one will likely have to use the 4-color theorem or parts of its proof as an essential ingredient in resolving this question.
One reduction I've contemplated is to make the surace the boundary of a handlebody, and pass to the universal cover of the handlebody. The preimage of the boundary is a planar surface, so the preimage of the graph $\tilde{G}$ is 4-colorable. The space of 4-colorings of $\tilde{G}$ is a closed subset of the Cantor set $4^\tilde{V}$, where $\tilde{V}$ is the vertex set of $\tilde{G}$. The covering translations form a rank $g$ free group. If there is a probability measure on the space of colorings which is invariant under the free group action, then I can show that there is a finite-sheeted cover (induced by a cover of the handlebody) which is 4-colorable, using a theorem of Lewis Bowen. However, I haven't been able to show the existence of such a probability measure (again, this may require non-trivial input from the proof of the 4-color theorem). One could do a similar thing with 2-factors of cubic graphs, where every contractible cycle is bipartite, and ask for an invariant probability measure on these. This approach, if it worked, would likely not give a uniform finite-sheeted cover.