I. Shimada proved this result in [Singularities of Dual Varieties in Characteristic 3] 1Singularities of Dual Varieties in Characteristic 3, Geom. Dedicata 120 (2006), 141–177 in 2006, by assuming the linear series is "sufficiently ample". (Edited: This result seems to be classical. Here is an earlier reference: Proposition 6.1 in C. Simpson, Some families of local systems over smooth projective varieties, Annals of Math 138 (1993), no. 2, 337-425. The author works over $\mathbb C$ though.)
Theorem: Let(Shimada) Let $X$ be a smooth projective variety of dimension $n>0$, over an algebraically closed field $k$ with $\text{char} \ k>3$ or $\text{char}\ k=0$. Take a sufficiently ample embedding $|\mathcal{L}|:X\hookrightarrow\mathbb P^N$, then a general plane in $(\mathbb P^N)^{\vee}$ cuts the dual variety along a curve with only ordinary cusps as its unibranched singularities.
Note that by picking the plane general, the "multibranched" point should have exactly two branches, and such singularities are just ordinary nodes.
Here, the "sufficient ampleness" of a linear system $|\mathcal{L}|$ is the surjectivity of the evaluation map
$$v_p:\mathcal{L}\to\mathcal{L}_p/\mathfrak{m}_p^4\mathcal{L}_p\cong \mathcal{O}_p/\mathfrak{m}_p^4 \tag{1}$$
for all $p\in X$. This condition gurantees that up to the third order tangent cone is reachable by restricting linear functionals from the ambient projective space to a neighborhood at each point.
To get some understanding, we put $\mathcal{C}:=\{(p,H)\in X\times(\mathbb P^N)^{\vee}|\ p\in X\cap H \ \text{is singular}\}$. The image of the second projection
$$\pi:\mathcal{C}\to (\mathbb P^N)^{\vee}\tag{2}$$
is called the dual variety and denoted as $X^{\vee}$, which has expected dimension $N-1$. Therefore, a general plane cuts $X^{\vee}$ along a curve $\Sigma$ whose singularities are general in $(X^{\vee})^{sing}$. We know that a smooth point of $\Sigma$ corresponds to a hyperplane section with a single ordinary node. But assuming $|\mathcal{L}|$ being sufficiently ample $(1)$, if $q$ is a unibranched singularity of $\Sigma$, then it corresponds to a hyperplane section with a single $A_2$ singularity (analytically equivalent to $x_1^2+...+x_{n-2}^2+x_{n-1}^3=0$ working over $\mathbb C$). More precisely, if we put $$\mathcal{E}^{A_2}:=\{(p,H)\in X\times(\mathbb P^N)^{\vee}|\ p\in X\cap H \ \text{is singular of type $A_2$}\},$$
the author showed in Prop. 4.9 that $\mathcal{E}^{A_2}$ is Zariski dense in $\mathcal{E}$, which has codimension one in $\mathcal{C}$ and is defined as the singular locus of $(2)$. Finally, in Theorem 5.2, the author showed that such $q$ is an ordinary cusp.
This gives a sufficient condition to solve @IMeasy'sIMeasy's question, but I'm not sure if we can remove "sufficient ampleness" condition in $\text{char}\ k=0$ or even over $\mathbb C$. Perhaps, one should study examples which violate the conclusion of Prop. 4.9.