One example would be a map induced by a morphism f: X \to Y
$f: X \to Y$ in the long homology sequence.
E.g. suppose the top row is a cohomology of pair (X, A)$(X, A)$ and the bottom row is the cohomology of pair (Y, B)$(Y, B)$. Then the theorem says that the H^n(X, A)
$H^n(X, A)$ can be squeezed between the n$n$-th and n-1$(n-1)$-th cohomology of X$X$ and A$A$, because any morphism inducing isomorphism on those extends to H^n(X, A)
$H^n(X, A)$.