No-one seems to have mentioned Joe Diestel (although "colorful" is maybe the wrong word-- perhaps because of my English interpretation of what this means-- but "lighthearted" is correct). For example, "Sequences and Series in Banach Spaces" we have the section on "Mathematical Sociology" when introducing Ramsey Theory (to talk about one set "accepting" or "rejecting" another). It's hard to pick out any particular quote, but the whole book is somehow far more lively and informal (without, somehow, even managing to be less than 100% accurate) than most maths books.