Unless I'm misreading, there exist such an analogue at least for some $\gamma$. See equation 2.5 and theorem 3.12 of Fractional Laplacian in Conformal Geometry by Sun-Yung Alice Chang and María del Mar Gonzáles.
To spell it out, the theorem 3.2 says that for $\gamma \in (0,\frac{n}{2})\setminus \mathbb{N}$ and a smooth function $f:\mathbb{R}^n\to \mathbb{R}$ one has $$ P_\gamma[g_\mathbb{H},|dx^2|] f = (-\Delta_x)^\gamma f, $$ where $P_\gamma[g^+,\widehat{g}]$ is the fractional power of the conformal Laplacian with power $\gamma$ associated to the ambient metric $g^+$ and the conformal class $[\widehat{g}]$. The metric $g_\mathbb{H}$ is the standard hyperbolic metric of the upper space and $|dx^2|$ is the standard Euclidean metric.
Now if we take the rescaled metric $\widehat{g}_v = v^{\frac{4}{n-2\gamma}}\widehat{g}$, equation 2.5 claims that $$ P_\gamma[g^+,\widehat{g}_v] \phi = v^{-\frac{n+2\gamma}{n-2\gamma}}P_\gamma[g^+,\widehat{g}] (v \phi), $$ for all smooth functions $\phi$.
The conformal fractional Laplacian $P_\gamma[g_\mathbb{H},v^{\frac{4}{n-2\gamma}}|dx^2|]$ plays the role of the spherical conformal Laplacian in the classical formula (1) of OP.