There is a topological criterion due to Thurston. Using the JSJ machine (and work of many others) this criterion can also be phrased algebraically. I'll essay these below. Please note that the situation is much simpler for knots. To answer your question most directly, here is the desired reference to Wikipedia.
http://en.wikipedia.org/wiki/Hyperbolic_link
This page refers to the books of Colin Adams and William Thurston. Both are excellent.
Now, here is Thurston's criterion. (EDIT: exposition improved after reading Bruno Martelli's answer.)
Suppose that $L$ is the link and $X$ is the link complement. Suppose $\pi = \pi_1(X)$. We assume the following properties (and each property assumes the proceeding ones). $\newcommand{\ZZ}{\mathbb{Z}}$
- $L$ is not a split link. Equivalently, $X$ is irreduciblecontains no essential two-sphere. Equivalently, $\pi$ is not a free product.
- $L$ is not the unknot. Equivalently (as $L$ is not split), $\partial X$ is incompressible$X$ contains no essential disk. EquivalentlyEquivalently, $\pi$ is not $\ZZ$.
- $L$ has no cabled component, and has no parallel components that is an "undisturbed satellite knot". Equivalently Equivalently, $X$ is acylindericalcontains no essential torus.
- $L$ has no component that is an "undisturbed satellite"not a torus knot. EquivalentlyEquivalently, $X$ is atoroidalcontains no essential annulus. TheseThese last two topological properties are equivalent to $\pi$ not containing a copy of $\ZZ^2$.
Then $X$ admits a hyperbolic structure.