Here's an amusing thing that may help see how measurability enters into these things. Consider a single sequence of infinitely many independent fair coin flips. Our state space is $\Omega=\{0,1\}^{\mathbb N}$, corresponding to an infinite sequence $(X_i)_{i=0}^\infty$ of i.i.d.r.v.s with $P(X_i=1)=P(X_i=0)=1/2$. Start with $P$ being the completion of the natural product measure on $\Omega$.
Can you guess the first coin flip on the basis of all the others? You might think: "Of course not! No matter what function from the values of flips $X_1,X_2,...$ to $\{0,1\}$ is chosen, the probability that the value of the function equals $X_0$ is going to be $1/2$."
That's a fine argument assuming the function is measurable. But what if it's not? Here is a strategy: Check if $X_1,X_2,...$ fit with the relevant representative. If so, then guess according to the representative. If not, then guess $\pi$. (Yes, I realize that $\pi\notin\{0,1\}$.) Intuitively this seems a really dumb strategy. After all, we're surely unlikely to luck out and get $X_1,X_2,...$ to fit with the representative, and even if they do, the chance that $X_0$ will match it, given the rest of the sequence, seems to be only $1/2$.
But if you choose shift-invariant representatives (i.e., $r([\tau \vec u])=\tau r([\vec u])$ when $(\tau\vec u)_n = \omega$ is a left sequence shift--by Zorn, such a choice is possible), then the outer $P$-measure of the set of representatives is equal to $1$. So there is an extension $P'$ of $P$ such that $P'$-almost surely the dumb strategy works. Just let $P'$ be an extension on which the set of representatives has measure $1$ and note that the dumb strategy works on the set of representatives.