It is difficult to even define the conductor at $\ell$. The problem is that rho is infinitely wildly ramified at ell$\ell$ (it must be, since its determinant is a power of the ell$\ell$-adic cyclotomic character); so the naive definition of the conductor would be infinity.
The morally right way to define the conductor at p of a p-adic Galois representation is to use Fontaine's p-adic Hodge theory. In your case the representation is crystalline at ell$\ell$, so the conductor is 1, matching the level of the modular form.