I think the Besicovitch sets are really unexpected, and then also Kakeya sets. The first type of sets are sets of measure 0 in the plane, with a line segment of unit length in every direction. The latter sets are sets where a needle of unit length can be rotated a full turn (moving back and forth is also admitted). Kakeya sets are naturally Besicovitch sets, and surprisingly, there isais a Kakeya set of any positive LebegueLebesgue measure.
http://en.wikipedia.org/wiki/Kakeya_set#Besicovitch_setshttps://en.wikipedia.org/wiki/Kakeya_set#Besicovitch_needle_sets