EDIT: the part about general pseudofunctors (no normal) is in , I'm working about...
Now consider general pseudo functors.
Let
[B] Introduction to Bicategories , J. Benabou.
Its enough show a natural equivalence $Fun_{pn}(\mathcal{A},\mathcal{B})\simeq Fun_{p}(\mathcal{A},\mathcal{B})$ where the latter member is the category of pseudo-functors and lax transformations.
These is a full inclusion $Fun_{pn}(\mathcal{A},\mathcal{B})\subset Fun_{p}(\mathcal{A},\mathcal{B})$For $(F, \phi)\in Fun_{p}(\mathcal{A},\mathcal{B})$ give a natural construction of a 2-isomorphism (a lax transformation with isomorphisms components) $\eta_F: (F, \phi)\to N((F, \phi))$.
We have that $(F, \phi)$ consist of
a family of functors $F_{A,B}: \mathcal{A}(A, B)\to \mathcal{B}(FA, FB)$
a family of isomorphisms $\phi_A: I_{FA}\to F(I_A)$
a family of 2-isomorphisms $\phi_{f, g}: F(g)\circ F(f)\rightarrow F(g\circ f)$
with the usual coherence conditions M1, M2 p. 30 of [B].
Then define the normal $N((F, \phi))$ as $(F', \phi')$ where:
$F'(A):=F(A)$ for each object $A$ of $\mathcal{A}$ different form any $I_B$, and $F'(I_A):= I_{FA}$.
Let $F_{A, B}:= F_{A,B}$ for each couple of object $A,\ B$ of $\mathcal{A}$ both different form any $I_B$.
let $F'_{A, I_B}: \mathcal{A}(A, I_B)\xrightarrow{F_{A,B}}\mathcal{B}(F(A), F(I_B))\xrightarrow{(1, \phi_A^{-1})}\mathcal{B}(F(A), I_{F(B)}) $ (for $A$ different form any $I_B$)
Similarly we define $F'_{I_A, B}$ and $F'_{I_A, I_B}$.
Then let $\phi'_ A:=1: I_{F'A}\to F'(I_A)$
and define $\phi'_ {f, g}:= \phi_{f, g}$ if $g: B\to C$, $f: A\to B$ and each $A,\ B,\ C$ different form any $I_B$.
if for example only the codomain of $g$ is not of this type i.e. $g: B\to I_C$ then let
$\phi'_{f, g}: F'(g)\circ F(f)=\phi_C^{-1}\circ F(g)\circ F(f)\xrightarrow{\phi_C^{-1}\circ\phi_{f,g}}\phi_C^{-1}\circ F(g\circ f)=F'(g\circ f)$
Similarly we define $\phi'_{f, g}$ also if other of the objects $A,\ B, C$ are of type $I_D$ for some object $D$.
remains the verification of the conditions of consistency, but this follow from the general criterion of coherency for pseudo-functors (S. MacLane, R. Paré, "Coherence for bicategories and indexed categories") or for direct verification

